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Simplicity is the Key!

Over the years, one thing has remained the same...simpler and cleaner sites are by far the most appealing and the most effective.

Although first inspection of some of the more intricate sites that are sporting all the latest bells and whistles will reveal a masterpiece in graphic design, the message is often lost in the mayhem, and navigation through the site may not be so easily accomplished. The visitor is then denied the value that he or she originally sought.

The smart money says that simple yet elegant site design will deliver a clearer and stronger message to the target audience, giving visitors an immediate sense of value gained from the visit.

 

Drive Traffic to Your Site by:

  1. Registering Your Site with Search Engines and Directories

    Search engines use software with agents called spiders, robots, or crawlers, which review the entire Internet and index the websites they encounter. Three examples of search engines are Google, HotBot and AltaVista.

    Directories are a type of search engine. They organize information about websites into hierarchical listings similar to the listings in a telephone book. Two examples of directories are Yahoo and About.com.

    Listing your site with the right search engines will increase your visitor hits dramatically.

  2. Utilizing Signature Files

    Fingerprint your outgoing emails with your distinctive signature file. The signature file should include your name, telephone number, email address, company web address (URL), and a memorable slogan.

    Email signature files are a powerful marketing tool. Each and every time someone reads your email, you are marketing your business.

  3. Promoting Your Web Address (URL)

    Your website address should be as visible as your company name and telephone number. Print it clearly on all promotional materials, business cards, stationery, invoices, receipts and packaging to encourage potential customers to find out more about your products or services. 

    This is an easy and inexpensive method of boosting traffic to your website.

  4. Creating an Email Newsletter

    Save the printing and postage costs! Publish an email newsletter and send it directly to your target audience. Include industry news and share your expertise with useful, concise tips.

    An e-newsletter allows you to keep past, existing and potential clients regularly informed of your products or service, creating and maintaining interest in your company. 

 

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