Drive Traffic to Your Site by:

1. Registering Your Site with Search Engines and Directories

   Search engines use software with agents called spiders, robots, or crawlers, which review the entire Internet and index the web sites they encounter. Three examples of search engines are Google, HotBot and AltaVista.
   
   Directories are a type of search engine. They organize information about web sites into hierarchical listings similar to the listings in a telephone book. Two examples of directories are Yahoo and About.com.
   
   Listing your site with the right search engines will increase your visitor hits dramatically.
   

2. Utilizing Signature Files

   Fingerprint your outgoing emails with your distinctive signature file. The signature file should include your name, telephone number, email address, company web address (URL), and a memorable slogan.
   
   Email signature files are a powerful marketing tool. Each and every time someone reads your email, you are marketing your business.
   

3. Promoting Your Web Address (URL)

   Your web site address should be as visible as your company name and telephone number. Print it clearly on all promotional materials, business cards, stationery, invoices, receipts and packaging to encourage potential customers to find out more about your products or services.
   
   This is an easy and inexpensive method of boosting traffic to your web site
   

4. Creating an Email Newsletter

   Save the printing and postage costs! Publish an email newsletter and send it directly to your target audience. Include industry news and share your expertise with useful, concise tips.
   
   An e-newsletter allows you to keep past, existing and potential clients regularly informed of your products or service, creating and maintaining interest in your company.
   

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